Creating Digital Strategy for Brand Awareness and Lead Capturing by using Digital Marketing Promotion tactics to reap the best results...
Marketing Funnel Strategy
AWARENESS
Awareness is the uppermost stage of the marketing funnel. Potential customers are drawn into this stage through marketing campaigns and consumer research and discovery.
INTEREST
Once leads are generated, they move on to the interest stage, where they learn more about the company, its products, and any helpful information or research it provides. Here is an opportunity for brands to develop a relationship with the people in its lead database and introduce its positioning.
CONSIDERATION
In the consideration stage, leads have been changed into marketing qualified leads and are seen as prospective customers. Marketers can send prospects more information about products and offers through automated email campaigns, while continuing to nurture them with targeted content, case studies, free trials, and more.
INTENT
To get to the intent stage, prospects must demonstrate that they are interested in buying a brand’s product. This can happen in a survey, after a product demo, or when a product is placed in the shopping cart on an ecommerce website.
EVALUATION
In the evaluation stage, buyers are making a final decision about whether or not to buy a brand’s product or services. Typically, marketing and sales work together closely to nurture the decision-making process and convince the buyer that their brand’s product is the best choice.
PURCHASE
You’re here! This is the last stage in the marketing funnel, where a prospect has made the decision to buy and turns into a customer. This is where sales takes care of the purchase transaction.